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A Century of Baked Goods

Carlo’s City Hall Bake shop, made famous by the popular cable show “Cake Boss,” may be the best known bakery at this Washington Street location, but it was not the first. Eighty years before Carlo’s opened here, two German bakeries were creating mouth-watering confections.

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When visitors travel to 95 Washington Street today, they are looking for the latest bakery to establish itself at that address—Carlo’s City Hall Bake shop, made famous by Buddy Valastro, Jr., star of a TLC cable network show, “Cake Boss.” But as early as 1910, the site hosted a different bakery, with different ethnic roots. German-born baker William Wordelmann, and his wife, Catherine, who ran the shop, began their business in a city that was seeing an increase in the Italian population, but which still had a significant population of German-born residents or native-born children born to German parents, who would eagerly seek out the Wordelmann’s nostalgic treats. The couple lived with their two children above the bakery and though we don’t have pictures of their cakes, a sign for their family business may be seen in a photograph of World War I doughboys marching down Washington Street.

Figure B2 - Schoning's Night

Night exterior photograph of Schoning’s City Hall Bake Shop, circa 1940-1950.

Figure B2 - Schoning's Night

In 1989, the Italian-American Valastro family, which had been running Carlo’s bakery on Adams Street since 1964 (it was originally founded in 1910 by Italian pastry chef Carlo Guastaferro), bought the 95 Washington Street bakery, incorporating part of the old name into its new title, Carlo’s City Hall Bakeshop. The bakery, and Buddy Valastro, Jr., were first featured on the reality TV series, “Cake Boss,” in 2009, and when the show became a hit—there were ten seasons—tour buses of “Cake Boss” fans flocked to 95 Washington Street to sample the bakery’s cookies, cakes, and cannolis.

Figure C Schoning's cakes

Color image of Schoning’s City Hall Bake Shop display of wedding cakes, circa 1960. Photographer: Anita Heimbruch HHM Catalog #20030370002

Figure C Schoning's cakes

Figure C Schoning's cakes

Figure C Schoning's cakes

YMCA lounge 20011260010

Interior photograph of the lounge at the YMCA, 1300 Washington Street, 1927.

YMCA lounge 20011260010

Figure A 95 Washington WW1 parade 20070401220-2

Photograph of World War I soldiers marching down Washington Street, past Wordelmann’s bakery, 1914.

Figure A 95 Washington WW1 parade 20070401220-2

Wordelmann’s was followed by Schoning’s City Hall Bakeshop, established in 1928 by another German-born baker, Herman Schoning, and his wife Irma, who also worked in the shop selling multi-tiered wedding cakes, German pastries, and black and white cookies, among other confections. Like their predecessors, they lived above the bakery. The bakeshop’s location---just across the street from City Hall—endeared it to generations of municipal workers.  The affection was mutual: when the city celebrated its 1955 Centennial Parade, Schoning’s added to the festivities with a float featuring a giant, candle-dotted birthday cake.

Figure B1 - Schoning's Day

Day exterior photograph of Schoning’s City Hall Bake Shop, circa 1940-1950.

Figure B1 - Schoning's Day

Figure D Schoning's Float

Photograph of a parade float by Schoning’s City Hall Bakeshop, traveling up Washington Street, for the City centennial, 1955. HHM Catalog #20010900009-2

Figure D Schoning's Float

Carlo's 2022

Photograph of Carlo’s City Hall Bakeshop, 2022.

Carlo's 2022

YMCA pool 20011260016

Interior photograph of the pool at the YMCA, 1300 Washington Street, 1927.

YMCA pool 20011260016

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Building Banks in the Gilded Age

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City Hall

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Parades on Washington Street

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Athletic Clubs and Circus Arts: Washington Street Tumblers, Swimmers, and Bowlers

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Marcus Jewelers: “If Marcus Can’t Fix Your Watch, He Will Give You a New One”

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Clothing Emporiums and Mighty Mom & Pop Shops

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The Camera Comes to Hoboken: Photography Studios and Camera Clubs

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Lallo’s House of Charles Men's Wear: “From Underwear to Upperwear”

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Social Clubs & Fraternal Organizations

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United Decorating: “Decorations for All Occasions"

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A Place for Sweets and Socializing: Schnackenberg’s Luncheonette

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Artists on The Avenue

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Giorgio’s Pasticceria Italiana

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The Elysian Apartments or "Yellow Flats"

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Theaters on The Avenue

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719-721 Washington Street

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From Early Black Ownership to Current-day Bank

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Changing Transportation and Technology

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Liquor is Quicker: Selling Booze on the Avenue

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A Century of Baked Goods

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