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Celebrations and Performances

Liquor is Quicker: Selling Booze on the Avenue

Beginning in the mid-nineteenth century, Hoboken gained a reputation for its many drinking establishments, including those that flourished on the city’s main street, despite temperance activism, taxes, and even Prohibition.

135 Washington Street

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337 Washington Street

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127 Washington Street

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Despite temperance movements and federal Prohibition—or maybe because of them—Hoboken has long been known for its drinking establishments. In the 1850s, when German immigrants began to arrive in the city, they declared that drinking beer and wine was part of their way of life. Many German men became bar keepers or saloon owners; they established beer gardens, and looked upon Sunday not as a day for somber reflection in church but as a day reserved for the cultural activities of their homeland, including picnics with flowing beer and wine. They unequivocally opposed restrictions on the Sunday sale of alcohol, promoted by the temperance movement. Calls for curtailing alcohol consumption went nowhere: by 1855, Hoboken had 81 lager saloons and 53 wine and liquor stores, most owned by Germans.

Figure B - Kahn Brothers jug

Stoneware Khan Bros. jug for liquor, 337 Washington Street, 1892.

Figure B - Kahn Brothers jug

Liquor dealers would begin to organize in the early 1900s, to fend off threats: the taxation of beer and whiskey, the selling of liquor at retail by new department stores, and, always, temperance movement activists. The Liquor Dealers’ Protective League of New Jersey held conventions in the Avenue’s Odd Fellows’ Hall, then partied at the Quartett Club.  

The goal of the Protective League was to keep Hoboken “wet.” But when the city was declared the port of embarkation for doughboys sent to Europe during the First World War, and the piers were seized, mile-square Hoboken became the first to experience a ban on alcohol, as the sale of booze within a half mile of the federally controlled piers was prohibited by presidential proclamation. Washington Street largely became a dry zone.

But that condition did not last long—once the war ended, Hoboken never went back, not even during Prohibition. In 1925, five years into Prohibition, more than 60 Hoboken saloons were so bold as to list themselves in the city directory, even though the town was meant to be dry.

Strangely, in November 1934, when Prohibition had already ended, the proprietor of the Brass Rail at 135 Washington Street, German born Fred Roemer, was arrested for running an unlawful liquor factory out of the rear of his bar. But the arrest, and seizure of equipment and many cases of questionable booze, did not close the tavern. The Brass Rail is still in operation today.

YMCA lounge 20011260010

Interior photograph of the lounge at the YMCA, 1300 Washington Street, 1927.

YMCA lounge 20011260010

Figure A - Jug

Jug for liquor, produced by Krause Liquors, 127 (77) Washington Street, circa 1874.

Figure A - Jug

Saloons also made alcohol available to customers who preferred to drink outside their premises, maybe at a picnic or at home. In the 1880s, German-born saloon owner Hans Krause, of Krause Liquors, 76 Washington Street, sold his stoneware jugs to customers, filled them with spirits, then refilled them (and refilled them) on their return. The Kahn brothers liquor dealers, second generation German Americans, did the same at 837 Washington Street.

During the same period, there were few Irish immigrant saloon keepers in Hoboken, and in early years of the twentieth century, few taverns owned by Italians. Ownership by both—or by second generation Irish and Italian Americans—would come later.

Figure C Brass Rail, tinted

Interior photograph of the Brass Rail, 135 Washington Street, circa 1935-1940. HHM Catalog # 20020750001

Figure C Brass Rail, tinted

YMCA pool 20011260016

Interior photograph of the pool at the YMCA, 1300 Washington Street, 1927.

YMCA pool 20011260016

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Building Banks in the Gilded Age

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City Hall

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Parades on Washington Street

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Athletic Clubs and Circus Arts: Washington Street Tumblers, Swimmers, and Bowlers

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Marcus Jewelers: “If Marcus Can’t Fix Your Watch, He Will Give You a New One”

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Clothing Emporiums and Mighty Mom & Pop Shops

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The Camera Comes to Hoboken: Photography Studios and Camera Clubs

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Lallo’s House of Charles Men's Wear: “From Underwear to Upperwear”

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Social Clubs & Fraternal Organizations

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United Decorating: “Decorations for All Occasions"

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A Place for Sweets and Socializing: Schnackenberg’s Luncheonette

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Artists on The Avenue

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Giorgio’s Pasticceria Italiana

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The Elysian Apartments or "Yellow Flats"

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Theaters on The Avenue

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719-721 Washington Street

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From Early Black Ownership to Current-day Bank

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Changing Transportation and Technology

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Liquor is Quicker: Selling Booze on the Avenue

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A Century of Baked Goods

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