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Marcus Jewelers: “If Marcus Can’t Fix Your Watch, He Will Give You a New One”

A traditionalist in his work as a watch repairman and jeweler, and an innovator in the re-design of his main street store in 1954, Nathan Marcus also served as a leader for members of Hoboken’s small Jewish community.

106 Washington Street

west

11.8

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Twenty-eight years after Nathan Marcus, a second generation American of Austrian Jewish descent, established his watch and jewelry business at 106 Washington Street, he launched a major renovation, giving his store a mid-twentieth century modern look that clearly distinguished it from the main street facades of the past century. The 1954 “Grand Opening” celebration heralded the store’s modern metal and glass façade, festooned by Washington Street neighbor United Decorating Company, and featured a ribbing-cutting with Mayor John Grogan and crowds of well-wishers dressed in suits and furs. Marcus, his wife Anna, and the store’s salespeople, would later line up for photos in the gleaming new interior.

Nathan & Anna Marcus & salespeople

Black and white photo of Nathan Marcus (second from left), his wife Anna (third), and salespeople in the interior of the newly renovated Marcus Jewelers, 106 Washington Street, April 3, 1954. HHM Catalog # 20022420005

Nathan & Anna Marcus & salespeople

A year after the “Grand Opening,” Marcus accomplished another milestone. He became president of the United Synagogue of Hoboken. Although the city’s Jewish population had never been very large—the largest number of Jewish residents, about 3,500, was in the late 1930s—prominent Jewish businessmen like Marcus, clothier Herman Geismar, insurance salesmen Moe Aronsberg, and others, were often in the news for their efforts to keep Washington Street viable and for their contributions to the city and the Jewish community.

More than seven decades after its founding by Nathan Marcus, Marcus Jewelers closed its doors. The advertising wall clock that had announced the shop’s proud position as a “R.R. watch inspector” is now in the collection of the Hoboken Historical Museum.

YMCA lounge 20011260010

Interior photograph of the lounge at the YMCA, 1300 Washington Street, 1927.

YMCA lounge 20011260010

Marcus Jewelers wall clock

Advertising wall clock from Marcus Jewelers, 106 Washington Street, circa 1940. HHM Catalog # 20060310021-3

Marcus Jewelers wall clock

With the pull of the suburbs after World War II, Hoboken had begun to lose population, but business on the Avenue for a respected jeweler and watch repairmen remained robust. Large local employers like Lipton Tea and Maxwell House Coffee were still in town—and that meant customers. And Marcus Jewelers’s slogan, “If Marcus Can’t Fix Your Watch, He Will Give you a New One,” was also a draw for another group of residents and visitors. Marcus was an Official Railroad Watch inspector, which meant he was well-placed to maintain the essential timepieces of the many railway engineers, conductors, and trainmen who worked for the Delaware, Lackawanna & Western Railroad, the eastern terminus of which was at Hudson Place in Hoboken, just a few blocks away from the store.

Marcus Jewelers reopening exterior

Black and white photo of the exterior of Marcus Jewelers grand re-opening, 106 Washington Street, 1954. HHM Catalog # 20022420001

Marcus Jewelers reopening exterior

YMCA pool 20011260016

Interior photograph of the pool at the YMCA, 1300 Washington Street, 1927.

YMCA pool 20011260016

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Building Banks in the Gilded Age

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City Hall

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Parades on Washington Street

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Athletic Clubs and Circus Arts: Washington Street Tumblers, Swimmers, and Bowlers

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Marcus Jewelers: “If Marcus Can’t Fix Your Watch, He Will Give You a New One”

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Clothing Emporiums and Mighty Mom & Pop Shops

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The Camera Comes to Hoboken: Photography Studios and Camera Clubs

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Lallo’s House of Charles Men's Wear: “From Underwear to Upperwear”

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Social Clubs & Fraternal Organizations

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United Decorating: “Decorations for All Occasions"

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A Place for Sweets and Socializing: Schnackenberg’s Luncheonette

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Artists on The Avenue

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Giorgio’s Pasticceria Italiana

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The Elysian Apartments or "Yellow Flats"

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Theaters on The Avenue

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719-721 Washington Street

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From Early Black Ownership to Current-day Bank

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Changing Transportation and Technology

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Liquor is Quicker: Selling Booze on the Avenue

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A Century of Baked Goods

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